Case Studies: Point of Sales

A national chain of clothing stores with more than 700 outlets contracted Saturn Systems to create a web-based Customer Relationship Management (CRM) application for use by all of their stores. The resulting application integrated with the point of sales (POS) system and allowed store staff to survey customers at the time of purchase. The design required support for multiple store brands, and each retail chain required its own unique survey form containing questions designed by the chain’s marketing staff. The application is widely used to collect tens of thousands of names, addresses, birthdays and personalized notes on customers, which are used to mail promotional materials and by store managers to contact individual customers regarding special sales and new merchandise.