4 features you need for your business’s mobile app

Most businesses today have a digital presence, oftentimes composed of multiple channels, but creating a robust mobile app that can be accessed anytime by their customers is still on many to-do lists. Producing a mobile app can be relatively easy. However, easy doesn’t necessarily mean dynamic, user-friendly, clean, fast or secure. It’s crucial you focus your resources on creating an app that’s both unique and functional, which can serve both you and your customers’ best interests.

According to TechCrunch, consumers spend up to five hours per day on their mobile devices. Therefore, a dynamic and versatile app is a fantastic tool for building customer loyalty and increasing user engagement. It doesn’t matter if you run a multi-billion-dollar company or a hole in the wall pizza shop, a mobile app can help you boost profits, reach new customers, and become more competitive and efficient.

Getting the job done right

Assuming your business can reap the benefits of a mobile app, having the motivation to start is only half the battle. Your business may not have an inside team to develop one for you. If that’s the case, you may want to hire an outside vendor to get the job done. Before you do, there are a few things to consider. First, you’ll want to know your options. The vendor you choose should have experience, expertise and credibility that can be verified with existing clients. Second, you’ll want to make sure the price they charge for services is worth the return on investment. Third, the vendor should have a solid understanding of the scope and requirements of your new app.

Once you find a vendor that suits these needs, developing an engaging, accessible and innovative mobile app is possible.

Setting yourself apart from the competition

There are millions of apps available to download. Because these spaces are so crowded, you need to give your customers everything they’re looking for and more to set yourself apart from your competitors.

Users want instant gratification. If they find something about your app they don’t like, many won’t hesitate to delete it from their device and go elsewhere. To ensure users will enjoy your app and keep using it, including these features can make your app unique, efficient and user-friendly:

1. Create an intuitive and linear navigation path

When customers are looking for something on their phone, they want a quick journey with minimal button clicks. The last thing customers want to do is spend their precious time fumbling around and getting lost in your app. Unfortunately, a mobile device can make the process more cumbersome due to its smaller screen size. You can avoid this by reducing the number of clicks and actions users must take to get to their destination. These factors should work together cohesively to keep clicks at a minimum without reducing your app’s overall functionality.

2. Keep the design simple but engaging

Having a distinctive layout is crucial. But if the design hinders your app’s usability, those features may hurt more than they help. Take the time to think about what your customers’ goals are for using the app and design the app to help them complete those goals. Your vendor should have good suggestions for creating a user experience that is simple yet on brand. When users can navigate your app and admire an aesthetically pleasing layout, there’s a better chance that they will keep and return to the app in the near future.

3. Personalize the experience for each customer

Consumers only want to see things that interest them. Now, with mobile apps, creating a personal experience for every customer is easier than ever. Depending on the type of product or service your business offers, there are many ways you can do this. Target’s app provides an excellent example of a personal customer experience. When you purchase an item on the app, it gives you suggestions of similar items you may want to purchase and shows you discounts you can get on those items. And if there are items you purchase regularly, the Target app will place them in a purchase history category so you can easily find them again.

4. Provide a smooth checkout process

If your app’s goal is to create conversions, its point of sale system should be seamless. If people have a hard time finding the checkout page or find it difficult to complete their purchase, they will quickly lose patience and buy products elsewhere. How many times have you abandoned a shopping cart due to a cumbersome check out process? Fortunately, there are ways to avoid this. If you have customers fill out personal information before purchasing, include a feature that auto-populates things like their name, address, phone number, email and payment information. Doing so can save customers time and lead to more conversions from your app.

Creating an overall positive user experience

Having a fully functional app is good. However, if you want people to know about it, download it and tell their friends to download, you need to have a solid strategy. Before investing in a mobile app, you should think about why you’re doing so, what purpose it serves and what problems it can solve for your customers. You customers have many apps on their device, so you want to make sure yours stands out. Otherwise, it will blend in with the millions of other choices they have at their fingertips. Addressing these issues can help expand your digital presence and make your mobile app one of the best in your industry.

About Saturn Systems

Saturn SystemsSaturn Systems is an entirely U.S. based software engineering firm that provides a broad range of services, from project-based development and quality assurance testing to fully integrated staff augmentation teams. Saturn's Rural Outsourcing model couples the lower cost of doing business in Duluth, MN, with an experienced engineering team - making Saturn an attractive alternative to high-priced metro firms and the inherent difficulties of offshore services.

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